Question
What Are _PushAddress and _PushTag Attributes?
Answer
The _PushAddress and _PushTag Data Views in Salesforce Marketing Cloud store information about device-specific push notification details and tagging information for personalization and targeting, respectively. You can retrieve their attributes by using the DataExtensionField retrieve request in the SOAP API or querying them in SQL.
Here are the detailed fields for each Data View:
Attributes in _PushAddress:
| Field Name | Data Type (Length) | Required (Y/N) | Data Default |
|------------------|--------------------|----------------|--------------|
| _ContactID | Text | Y | |
| _DeviceID | Text(200) | Y | |
| _APID | Text(38) | Y | |
| _Status | Text | N | |
| _Source | Text | N | |
| _SourceObjectId | Text(200) | N | |
| _Platform | Text(100) | N | |
| _PlatformVersion | Text(100) | N | |
| _Alias | Text(100) | N | |
| _OptOutStatusID | Text | N | |
| _OptOutMethodID | Text | N | |
| _OptOutDate | Date | N | |
| _OptInStatusID | Text | Y | 0 |
| _OptInMethodID | Text | N | |
| _OptInDate | Date | N | |
| _Channel | Text(20) | N | |
| _CreatedDate | Date | Y | GETDATE() |
| _CreatedBy | Text | N | |
| _ModifiedDate | Date | Y | GETDATE() |
| _ModifiedBy | Text | N | |
| _City | Text(200) | N | |
| _State | Text(200) | N | |
| _ZipCode | Text(20) | N | |
| _FirstName | Text(100) | N | |
| _LastName | Text(100) | N | |
| _UTCOffset | Decimal(4,2) | N | 0 |
| _IsHonorDST | Boolean | N | false |
| _SystemToken | Text(4000) | N | |
| _ProviderToken | Text(200) | N | |
| _Badge | Number | N | |
| _LocationEnabled | Boolean | N | |
| _TimeZone | Text(50) | N | |
| _Device | Text(100) | N | |
| _HardwareId | Text(100) | N | |
| _DeviceType | Text(20) | N | |Attributes in _PushTag:
| Field Name | Data Type (Length) | Required (Y/N) | Data Default |
|---------------|--------------------|----------------|--------------|
| _DeviceID | Text(200) | Y | |
| _APID | Text(38) | Y | |
| _Value | Text(128) | N | |
| _CreatedDate | Date | Y | GETDATE() |
| _CreatedBy | Text | N | |
| _ModifiedDate | Date | Y | GETDATE() |
| _ModifiedBy | Text | N | |To retrieve this information programmatically, you can use the SOAP API with a DataExtensionField retrieve request. Below is a sample request for fetching fields for the _PushAddress Data View.
Sample SOAP API Request:
<Envelope xmlns="http://schemas.xmlsoap.org/soap/envelope/">
<Header>
<fueloauth>{{Access_Token}}</fueloauth>
</Header>
<Body>
<RetrieveRequestMsg xmlns="http://exacttarget.com/wsdl/partnerAPI">
<RetrieveRequest>
<ObjectType>DataExtensionField</ObjectType>
<Properties>Name</Properties>
<Properties>FieldType</Properties>
<Properties>MaxLength</Properties>
<Properties>IsRequired</Properties>
<Filter xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:type="SimpleFilterPart">
<Property>DataExtension.CustomerKey</Property>
<SimpleOperator>equals</SimpleOperator>
<Value>_PushAddress</Value>
</Filter>
</RetrieveRequest>
</RetrieveRequestMsg>
</Body>
</Envelope>SQL Query for _PushAddress:
If you have access to Query Studio or Automation Studio in Marketing Cloud, you can also query this Data View directly using SQL:
SELECT *
FROM _PushAddress
WHERE _ContactID = 'YOUR_CONTACT_ID'These fields can be used for managing and analyzing device and push notification data effectively. Make sure your user has the necessary permissions to access and query these Data Views. Let me know if you need further clarification!
Summing Up
The _PushAddress and _PushTag Data Views in Salesforce Marketing Cloud store push notification and tagging data, respectively. Attributes such as _DeviceID, _APID, _OptInStatusID, _CreatedDate, and more provide detailed device-specific and tagging information. These fields can be retrieved using a DataExtensionField SOAP API request or queried directly using SQL. For example, _PushAddress includes fields like _ContactID, _Platform, _TimeZone, while _PushTag focuses on device IDs and tag values. Ensure necessary permissions for access and querying.
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